How much is your department’s “brand” worth?

Photo courtesy of PETA

FireRescue1.com writer Adam K. Thiel raised an increasingly important issue after several news stories, like PETA’s announced plans to partner with fire departments for advertising space and KFC’s marketing campaign to place ads on fire hydrants and extinguishers for their “fiery” wings, have revealed the dire financial situation many departments face today and to what lengths they’re willing to go to make ends meet.

Click here to read the rest of Thiel’s article.

What do you think of his question: What’s the value of your department’s brand? Economically speaking, we should be able to assign a price; but it’s hard to place a dollar value on trust.